Posted on October 03, 2017

Bedaya Center for Entrepreneurship and Career Development (Bedaya Center), a joint initiative by Qatar Development Bank and Silatech, has launched the second “Dukan” -the cosy little shop at Ezdan Mall. This follows the successful opening of the first branch at the Katara cultural village, about a year ago. 

Through “Dukan”, Bedaya aims to support small and medium businesses founded by young, creative and ambitious local Qataris, helping them gain visibility, promote their products and display their goods and services in one of the most strategic shopping malls in town. Reem Al Suwaidi, General Manager of Bedaya, said," Today we are pleased to cultivate yet another success by opening the second branch of “Dukan” at Ezdan mall which will last for 3 weeks. This initiative was launched last year to support local SME’s and startups by highlight the pioneering innovation in the country and facilitate our next generation become future business leaders”.

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“The Dukan initiative coincides with the our objective at Bedaya to support the youth and young Qataris   establish their projects and businesses in a way that will allow a new generation of entrepreneurs to become building blocks of our nation’s  future, as well as  compliment the growth of our  local industries and projects” she added. Group General Manager of Ezdan Malls Mr. Malik Awan, said: “Ezdan Mall is committed to supporting and marketing national goods in view to create greater self-sufficiency. For this reason, we partnered with Bedaya Center to back their ambitious project “Dukan Bedaya”.

Furthermore, Ezdan Mall Group General Manager said that this project is a quality addition to the series of initiatives recently launched by Ezdan Mall to address the siege and promote the Qatari culture. Such initiatives included the set-up of Tamim Al Majd murals, in addition to the co-operation with the Ministry of Culture & Sports, over the past two months, to host a range of heritage activities that varied between theatrical shows, plastic arts and various forms of traditional crafts, which in turn attracted hundreds of visitors and achieved a great interaction with the public.”

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Under the roof of Dukan, a variety of special local projects are displayed, which are founded by local talented and creative Qataris under the supervision and guidance of Bedaya Center for Entrepreneurship and Career Development. Dukan’s objective is support SMEs in Qatar by showcasing their products in an innovative and different ways that attract the public and introduce the products to them. Every two weeks, the displayed products are changed enabling a large number of entrepreneurs to participate and introduce their projects and products.

The Dukan initiative has opened the doors for new products to surface. It aims to supply the needs of the local market and thereby eliminate the dependence on imports.  In order to provide more details about the products at the Dukan, a profile is displayed next to each item highlighting the business behind it and the product itself. Furthermore, Dukan also provides opportunity for volunteers to be a part of this innovative initiative. These volunteers are carefully picked by Bedaya Center to asses if they have the skills and the abilities to deal with all clients and introduce the displayed products and goods.