Posted on October 25, 2016

The Bedaya Center for Entrepreneurship and Career Development (Bedaya Center), a joint initiative by Qatar Development Bank and Silatech recently hosted its monthly “Second Sunday” workshop titled “Social Media Marketing for Startups”. Held in collaboration with Ammar Mohammed, the Social Media Advisor at Social Media Solutions, this workshop was aimed at providing participants the marketing skills needed for using social media platforms.

Designed to help attendees understand the best ways of using social media platforms to promote their products and ideas, this workshop addressed the challenges faced when using social media to support their business. It was also aimed at enabling them to have a wider and deeper understanding to create a brand footprint on the Internet. The workshop also highlighted the importance of understanding the right channels as well as target audience, in addition to providing useful ideas to participants for more effective and efficient control over the social media.

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During the workshop, Ammar Mohammed, focused on several aspects of social media marketing such as developing a strategic plan for social networking sites, raising awareness to promote their brands on these sites, as well as ways on how to expand the follower base and convert them from followers to actual customers. Speaking on this occasion, Ammar Mohamed said: "This workshop complements the efforts made by Bedaya Center to support entrepreneurs and improve their skills ofusing social networking sites and make their projects successful.”

Commenting on the workshop, Reem Al-Suwaidi, General Manager of Bedaya Center, said: "At Bedaya Center, we seek to establish such monthly meetings and workshops in order to support and develop entrepreneurs, especially by scheduling meetings with experts and field specialists. Today’s workshop was aimed at highlighting the importance of social media platforms in promoting products and businesses.”