Posted on January 19, 2015

Cathay Pacific Airways has moved forward to the next exciting stage of the Doha-Hong Kong service and its journey as one of the most highly regarded premium international carriers in the world with the launch of ‘Life Well Travelled’, a campaign that focuses on making every trip on board Cathay Pacific a moment of inspiring, uncomplicated enjoyment and well-being.

The core essence of the campaign is to enable passengers to travel well through investments in new products, service ethos, personal recognition of passengers, network, design standards and ongoing efforts to become a full travel services provider. It also emphasizes the belief that travelling well is vital to living well, whereby great travel experiences are inherently positive in building stronger relationships between people, opening minds, and providing new perspectives.

Complementing this philosophy is Cathay Pacific’s refreshed branding design, which is all about a customer experience that is more enjoyable, simple and relevant to what passengers aspire to today. Over the next 18 months, passengers of Cathay Pacific will see, feel and experience positive change across many of its key touch points, products and services, as well as through regular communication channels and tactical promotional campaigns. The most obvious difference is a refreshed brand identity, which will be rolled out in phases.

Cathay pacific unveils new brand 2 [].jpgAmong the highlights of the brand and design changes include an updated, cleaner and more refined Cathay Pacific logo, which started appearing from the end of October 2014; a new, easier-to-use website, which will continue to be enhanced throughout 2015; and new lounges embracing the new design concept. A number of other changes will be announced at a later date. Cathay Pacific’s Manager for Qatar, Nick Brooks said: “Cathay Pacific continues to put passengers at the heart of everything we do as we enter this exciting next stage of our journey.

This brand refresh is all about conveying what we do as an airline to enable our passengers to travel well. At Cathay Pacific we believe that travelling well is a key feature of living well. The campaign will therefore reflect our philosophy of a Life Well Travelled.” Serviced by an Airbus A330-300 aircraft, its three-class configuration includes the award-winning Business Class, Premium Economy Class and long-haul Economy Class, which have all been well received by the Doha market.

Under a recent strategic agreement with oneworld alliance partner Qatar Airways, customers of both airlines have more opportunities to earn and redeem frequent flyer points or miles, with top-tier members from Cathay Pacific’s The Marco Polo Club and Qatar Airways’ The Privilege Club enjoying reciprocal benefits for passengers travelling between Doha and Hong Kong. These include lounge access, extra baggage allowances, priority boarding and many other priority services.

For more details about Cathay Pacific Airways and for ticketing purposes, log on to Cathay Pacific website