Posted on June 15, 2014

HEC Paris– the region’s leader for Executive Education – recently completed a Custom Program with employees of the Qatari telecoms and ICT service provider Ooredoo. The ‘Columbus Labs Workshop’ program took place on 25 and 26 of May 2014 at HEC Paris’ premises in the heart of Doha’s business district, under the headline ‘Explore, Experiment and Enable Strategic Innovation’.

This Custom Program was offered to participants who completed the successful Value Leader Program delivered by HEC Paris in Doha from 2011 to 2013. The Columbus Labs Workshop has been designed to build on management skills acquired through the Value Leader Programs, and take strategy and innovation to the next level. The format of the workshop consisted of a combination of lectures, group work and presentations.

The overall purpose of the program was to improve the systematic exploration and generation of innovative strategic options. The Columbus Workshop is an experiential learning device in an entertaining atmosphere. It combines academic content with practical tools, which can very easily be transferred to the working environment. The workshop empowered the participants to identify and discuss how they can enable innovation individually, at their immediate team level, and at the organizational level.

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The program was delivered by Hélène Musikas, an affiliate professor at HEC Paris and Academic Coordinator of the EMBA Modular programs. She teaches in the field of Strategy. Professor Laoucine Kerbache, Chief Executive Officer and Academic Dean of HEC Paris in Qatar, commented: “The fact that the participants in the Columbus program have previously worked with HEC Paris on the Value Leader program is good for both parties. The nature of the two-day custom program enables rapid learning and information transfer and I think this is proof ofquality of the delivering faculty, as well as the enthusiasm and willingness to learn of the participants themselves.”

The influential UK-based Financial Times media group has ranked HEC Paris as number one in the world for Executive Education in 2014.

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