Posted on June 06, 2016

After five days of fashion shows, workshops and discussions on beauty and health, Qatar’s trendiest showcase of traditional Arabic attire has come to a close, with a promise to return in October 2016 with the upcoming autumn/winter collection.

In its 9th edition, Heya Arabian Fashion Exhibition attracted thousands of visitors looking to refresh their Ramadan look with the latest collection of abayas, kaftans, jalabiyyas and related accessories. The event included competitions that involved both visitors and participating outlets, as well as the entertaining Wanasa Night, which offered makeovers to visitors. This edition of Heya witnessed a healthy participation of designers from across the GCC. Over a third (37%) of the participants were Qatari designers, while 20%, 17% and 16% hailed from Bahrain, the UAE and Saudi Arabia respectively. Nine percent of the designers were Kuwaiti, while others from outside the region represented Turkey and India.

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Aisha Al Tayeeb the leading designer for the famous Qatari label - Al Motahajiba said: “Our family has been designing Arabian garments for women for 30 years. We are regular participants at the Heya Arabian Fashion Exhibition and this year we presented a young, trendy look through our Ramadan collection. The inspiration was drawn from nature and our designs were based on flowers, blossoms and butterflies. We’ve had a lot of interested customers of varying ages who wanted to make their Ramadan purchase. We are also very pleased with the overall arrangement and organization of this exhibition.”

Customers too expressed their satisfaction at the wide range of choice collections and accessories presented and the side events held every day. “I am a regular visitor to Heya exhibitions every year. There were several different kinds of styles to choose from, at the different boutiques and I was able to find the abayas and evening gowns of my choice. I’ve picked up some clothes for Ramadan for me as well as for some of my family members,” said a satisfied customer.

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Recounting her experience in working with delivering a high-profile event like Heya, the owner of Design Creationz said: “Heya Arabian Fashion exhibition has come to be synonymous with creative designs and new trends, that tastefully bring tradition and culture to the forefront. As a fashion-focused event management company and niche consultancy, our mandate is to encourage a sophisticated blend of businesses - locally and internationally whilst showcasing the best talent from the region and abroad. We are very pleased with the success of the 9thHeya Arabian Fashion Exhibition.”

This edition of Heya Exhibition is supported by strategic partners Qatar Chamber, Bedaya Center for Entrepreneurship, Tasmeem, Intercontinental Doha The City, and Make Up District.

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