Posted on April 27, 2018

Heya Arabian Fashion Exhibition, Qatar’s most popular showcase of abayas and traditional Arabian attire, returns for its 13th edition this month with a rich display of more than 300 local, regional and international brands, including more than 60 brands from neighbouring Kuwait and Oman.

Held under the patronage of Her Excellency, Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, the show is held at the Doha Exhibition and Convention Center (DECC) between 25-29 April 2018. The event is delivered by Qatari company Design Creationz, with support from Qatar Tourism Authority (QTA). This highly-anticipated event is a celebration of local, Pan-Arab and international designer talents where the latest fashions are on display, catering to a growing demand for modest and Islamic styles in a fashion forward market. Numerous fashion shows, workshops and conversations with regional and international fashion icons are woven through the must-visit edition of Heya.

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This year, the exhibition showcases more international brands of Abayas and modest fashion collections than ever before with 18 countries attending including neighboring Kuwait and Oman as well as India, Turkey, Ecuador, Iraq, China, Hungary, Lebanon, Indonesia, Thailand, Malaysia, Morocco, Hong Kong, UK, Spain, and Italy. The exhibition witnessed a series of fashion shows presenting a collection of abayas, jalabiyas and evening gowns by leading fashion brands from Kuwait, including; Maison Chic, Gold Dust and Neshel by Najeeba.

Oman is represented by popular brands including Saaf, Hajer Belochi Couture, My Style, Endemage, Novista and Boutique Muscat. On the second day of the exhibition, guests participated in ‘What’s In and Out on Social Media’, an insightful forum led by Omani influencer Areej Al Balushi in partnership with renowned Indian TV stars and influencers, Krystel D’Souza and Sana Khan. The 13th edition of Heya offers shoppers and visitors an assortment of unique collections, from high-street apparel, couture and luxury, to the latest modest fashion evening gowns, leather accessories, as well as perfumery and make-up.

Heya is delivered by Design Creationz with the support of Qatar Tourism Authority (QTA) as part of its efforts to empower the private sector to attract and host global events. Jawaher Al-Khuzaei, Acting Director of Communications and Marketing at Qatar Tourism Authority (QTA), said: “It gives us great pleasure to see the large participation from Oman and Kuwait at Heya this year. Their collections enhance the rich display of Arabian fashion on show, featuring a mix of authentic designs with contemporary touches. We hope to see greater participation in the upcoming editions of Heya from both sister countries.”

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Design Creationz spokesperson Esraa Abel commented on this occasion saying: “The show this year is the most diverse it has ever been. We have dedicated a large portion of the exhibition space to regional talent, with more than 60 brands participating from neighbouring Kuwait and Oman, the largest number to date.” “Our plans are set to grow the exhibition even further for the coming years. By showcasing more regional and international brands, we are aiming to diversify our target visitors and attract more international audiences,” she added.  

The ladies-only event is open to women and girls over 13 years old. Proud partners of this edition of Heya include Qatar Airways, Maison de Joelle, Shangri-La Hotel Doha, Ezdan Hotel, IDAM by Alain Ducasse, Guerlain Spa and Violetta Events.

For more information on the 13th Heya Arabian Fashion Exhibition please visit www.heya.qa. Visitors can also download the Heya mobile app, enabling visitors to stay up-to-date with events and easily navigate brands and goods on offer.

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