Posted on May 08, 2018

Huawei Consumer Business Group (CBG) has introduced a new era of smartphone photography with the launch of the HUAWEI P20 Pro in Qatar today, featuring a 40 MP Leica Triple Camera with Master AI.

The event held at the Shangri-la Doha, one of the latest and trendiest hotel destinations, brought together all Huawei stakeholders, VIP guests and media to witness the unveiling of an inspiring and impressive addition to the HUAWEI P Series. The HUAWEI P20 Pro delivers powerful yet effortless intelligent photography experience powered by AI, allowing consumers to see more through the innovative camera.  Being recognised as a ‘game changer’ and having received several accolades globally, HUAWEI P20 Pro is pushing the boundaries of smartphone photography as it is believed to feature the best smartphone camera available as of yet.

Bill Yu, General Manager Middle East Multiple Country Huawei CBG, “HUAWEI P Series has always been a pioneer of smartphone photography and the HUAWEI P20 Pro is once again leading the way with the revolutionary Leica triple camera. Its advanced camera system powered by AI is designed to be exceptional in every way and deliver an unparalleled next-generation smartphone photography experience to today’s consumers. HUAWEI P20 Pro is already receiving rave reviews and accolades globally, and we are confident that it’s going to wow our Qatari consumers.”

To show off the P20 Pro’s mastery of photography, and the beauty of Doha, guests were escorted to the helipad of the Shangri-la hotel on the 50th floor to have a hands on experience with the skyscape and night shot photography modes. The event also had ‘Experience Stations’ providing innovative ways to consumers to compare their own device with today’s smartphone camera king – HUAWEI P20 Pro. The hands-on personalised experience enabled the guests to immediately see in real-time the phone’s intelligent camera capabilities and why it deserves ‘the best smartphone camera’ title in the market.   

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The Experience Station had four unique experiential zones purposefully created to bring to life its extraordinary features for a hands-on engagement like no other. From understanding the power of AI photography, to experiencing the camera’s outstanding low light photography for night shots, the demo-based zones helped the guests and media experience just how the HUAWEI P20 Pro will enhance their photography skills in one simple shot. The Master AI Photography zone allows one to test the AI-powered real-time scene and object recognition technology which automatically recognizes more than 500 scenarios in 19 categories and selects photography modes such as a cat or greenery. Once an object or a scene is identified, Huawei P20 PRO will automatically adjust to give a result which looks close to professional-photography. Further, The AI powered gallery grades your images and highlights your best shots from the day.

A common concern with today’s camera functionality lies with night time photography, and the station’s innovative low light photography set-up really helps you see the difference between HUAWEI P20 Pro’s night shot and your current device. The test area is dark, and cleverly captures a range of night time elements, where guests are asked to capture the stunning beauty of Qatar’s night sky. The test result is fairly outstanding with HUAWEI P20 Pro producing exquisite detail in every image giving some of the most vibrant, clear and detailed shots.

To further establish its credentials, the smartphone’s AI stability helps people capture beautiful shots in fast-paced environment like a glass of liquid that was twirled and gusts were asked to take a video. To demonstrate this, the zone captures high intensity movement as you test your own device against the Huawei’s P20 Pro’s AIS (AI Image Stabilization), resulting in incredibly steady and blur-free video footage on the Huawei P20 Pro. Another unique experience station looked at the P20 Pro’s outstanding ‘Super Slow Motion’ technology, which captures fast movements in high definition and slows them down to 960 frames per second, capturing mesmerising details too quick for the eye to see.

Huawei P20 Pro features the 40 MP Leica Triple Camera with Master AI

The HUAWEI P20 Pro is equipped with Leica triple camera and its astonishing 40 MP RGB camera delivers unparalleled sharpness, color accuracy, focus and contrast for every single shot you take. HUAWEI P20 Pro’s revolutionary AI automatically identifies more than 500 scenarios in 19 categories and selects photography modes and camera settings to effortlessly deliver incredible, professional-looking images. Achieving DxOMark’s highest overall scores[1], the HUAWEI P20 Series includes advanced, intelligent camera systems to enhance users’ smartphone photography experience.

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Huawei AIS captures the most stunning night shots

The HUAWEI P20 Pro uses Huawei AIS (AI Image Stabilization) technology to recognize objects with an AI algorithm, then filters and corrects images as a result of shifts and blurs caused by an unsteady hand holding the device. Huawei AIS steadies handheld night shots for incredible long exposure images without a tripod. The Night Mode also balances high-contrast scenes for effortlessly clear, light-balanced snaps in any setting.

Incredible 5x Hybrid Zoom for the first time in a smartphone

The HUAWEI P20 Pro includes a brand-new Leica telephoto lens with up to 5x Hybrid Zoom. This allows you to zoom in on your subject and produce outstanding results when you want to capture incredible details at a distance. With such a powerful zoom lens packed into a compact mobile device, the smartphone is especially handy for travelers who need to take long-range photos, freeing them from the burden of heavy lens attachments and large, professional photography equipment.

The World’s First Gradient Colors – Your Phone Stands Out from the Crowd

The HUAWEI P20 Pro comes to life in a stunning gradient color- ‘Twilight’ in addition to Black and Midnight Blue. The stunning Twilight color fades layer by layer from a striking blue to vibrant purple, like an exquisite piece of artwork in your hand. HUAWEI P20 Pro features HUAWEI FullView Display that offers an immersive experience whether you are gaming, watching videos, reading or browsing the internet. The 3D glass screen fits perfectly to the curved metal edges, making it comfortable to hold.


The HUAWEI P20 Pro will be available from May 3rd 2018 in Qatar Market. The stunning smartphone will be available in Black, Blue and Twilight colors at a price of QAR 2,999.

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[1]  Highest overall DxOMark scores in the mobile camera category – HUAWEI P20 Pro: 109