Posted on March 27, 2011

IBQ announced today the launch of its latest product, the IBQ Ladies Banking service at an event which was held today at the Four Seasons hotel with keynote speaker, Buthaina Al Ansari, Founder and Chairperson of Qatariat T&D Holding and one of Arabian Business' 100 Most Powerful Arab Women 2011. The IBQ Ladies Banking is an exclusive banking package designed especially for women and will be available at all IBQ branches from today.

The event also saw in attendance scores of high-profile Qatari and expatriate ladies who had the opportunity to get first-hand information on this new banking solution from IBQ which underscored the bank's commitment to further enhance its portfolio with products and services that make banking easier, more convenient and more efficient.

Buthaina Al Ansari said on the occasion of this launch: "Ladies have been viewed by the banking sector, locally and internationally, as an important but secondary segment for targeting purposes. In the Middle East, this segment is growing in importance. Ladies are estimated to control around $246 billion USD of the region’s wealth, projected to reach $383 billion USD by 2011. In Qatar, there are an increasing number of women playing a significant role in the corporate place. More than third of the local workforce is made up of women and therefore it is only natural to design solutions, products and services that cater directly to their needs. The IBQ Ladies Banking package is truly a perfect fit for both working and non-working ladies."

George Nasra said: "At IBQ, we recognise the growing financial wealth and independence of women in Qatar, and wish to support them with trustworthy advice, excellent customer service and products and services tailored to their needs. Through the aspirations of Qatar’s Vision 2030, the world has seen the drive and dedication of the national leadership to encourage a knowledge-based economy and a core element of this vision for the future is the increasingly important role that women play.  At IBQ, we share these values and have committed ourselves to this important national agenda. In response, we have researched the marketplace and found a need for comprehensive financial solutions for women today. The IBQ Ladies Package is a long-term commitment by the bank to provide women in Qatar with a dynamic and innovative product that will cater to their needs. The development of this product is strongly in line with our aim to become the Bank of Choice in Qatar offering optimal solutions and services based on our continued discussions with our customers and market monitoring."

"Future plans for the IBQ Ladies Banking include initiatives to encourage financial literacy and individual financial security including support for a range of professional and non-professional women’s networks already operating in the country. In addition, we will launch a series of educational seminars and support groups for entrepreneurial initiatives." Nasra added.

The IBQ Ladies Banking is a banking package that focuses on women’s financial requirements, and is designed to make their lives easier by providing a range of superior financial choices and dedicated support through a 24-hour banking platform. Ladies Banking customers can enjoy the facilities of an instant current account, a QAR 500 incentive credited to their credit card upon activation, premium saving accounts for themselves and their children, tailored loans with preferential introductory rate of 5.99 per cent, and exclusive benefits such as free female cancer insurance cover and free AAA Roadside Assistance cover. In addition, customers of the package can enjoy a host of discounts on health, beauty and fitness services through their Ladies Banking Merchant Card with exclusive offers at high end retailers including discounts at Spa Chakra, special prices on fashion items, cosmetics, perfume and jewellery at Fifty One East, and jewellery from Damas. More value-added benefits and new merchant tie-ups will be added to the banking package throughout the year.

The IBQ Ladies Banking is an ideal solution that provides superior and smart yet simple banking products and services that help ladies make the right financial choices whatever their stage in life, whether they are a key decision-maker at home, running their own business, with independent wealth or juggling all these with raising a family.

It is worth noting that IBQ has been recently recognised with the “Best Customer Service” award from the Banker Middle East for the 4th consecutive year.