Posted on May 18, 2015

ICONS Coffee Couture, a German brand, which opened their first UAE franchise outlet in Souk Al Bahar two years ago, is now expanding further in the Middle East region, starting with Qatar. The master franchise agreement, recently signed between Al Amri Establishment and ICONS Coffee Couture, includes development plans for a minimum of five prominent locations all across the country.

Over the last couple of years, ICONS Coffee Couture has received the local highly esteemed award for the best emerging brand in the GCC by Middle East and North Africa Franchise Association.  ICONS Coffee Couture has become popular for their sugar-free assortment which has made its mark among the healthy and organic living residents of the UAE. The first outlet is scheduled to open within three months at the famous Suhaim Tower (Juwan Gallery) in Doha, Qatar.

Elena Weber, former, international model and founder of ICONS Coffee Couture, always aimed to spread healthy, but joyful eating. On the note of growth and expansion, Ms. Weber said, “We are absolutely pleased at the rate ICONS has helped many customers adapt to a healthier lifestyle. We are glad to have found in Al Amri Establishments Group the perfect Partner to make our healthy, but joyful choices now available all over Qatar.”

Qatar Airways HQ 300x250

Al Amri Establishment/Master Franchisee Managing Partner, Rami Mustafa said, “We are extremely pleased to bring ICONS Coffee Couture to Qatar and look forward to having the brand and their unique healthy concept in our city. The first location is already on to stage two and will be opening shortly. Next location in the pipeline is Mall of Qatar and the other three will also be decided this year.” 

Al Amri Establishment holds a diverse portfolio of successful restaurants and cafés. ICONS Coffee Couture has established a remarkable brand in the UAE market when it comes to eating fresh and healthy.  Together they aim to synergize efforts and support mutual growth from this strategic alliance. ICONS would be one of first concept café to enter Qatar and is looking forward to going beyond just introducing a café but spreading awareness about affects of sugar on the body and how eating and drinking organic helps a enrich a healthy mind. Al Amri Establishment will be providing the backbone support keeping in mind the brand of ICONS and maintaining the same image in Qatar.

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