Posted on June 22, 2013

As a part of continuing efforts to intellectually engage children, JCC launched “Think.Participate.Win.” -a competition inviting children in the Arab world to participate in content creation by providing new ideas and concepts for TV shows on JeemTV.

The competition received an overwhelming response with hundreds of creative and imaginative submissions and has demonstrated that children’s creativity is boundless.As a part of JCC’s Silver Sponsorship of ‘Disney on Ice’, seven winners had an opportunity to enjoy the show and to visit JCC’s headquarters for a behind-the-scenes look at how their favorite shows are produced.

Commenting on the competition, JCC Deputy Executive General Manager and Acting Director of Channels, Saad Al-Hudaifi said: “We at JCC pride ourselves on being child-centric, and we always make sure that we interact with our audiences through a variety of non-traditional platforms. We launched the “Think.Particiapte.Win”competition to engage children, and we are happy that this competition has given them the ability to express their creativity and present the content they would like to watch on our screen”.

Layla Alrayes,a 9-year-old from Libya, said that the competition was an opportunity to share her creative ideas with JCC. My program idea is for an interactive program for children with special needs and my inspiration comes from my mother who is a source of positive energy despite her disability,” she explained.

10-year-old Asma Amara from Algeria likes games, which inspired her program idea to encourage children to participate in human chess competitions. Similarly, Alanoud Haddaden’s love for adventures and her personal experience at summer camp inspired her camping program idea: The purpose of my program idea is to encourage children to take part in outdoor activities where they will acquire very important skills that will help them in their lives. Commenting on her idea, Doha Mohammed, 11-year-old from Egypt said: My idea is for an entertaining and educational art program that introduces children to renowned artists to increase their knowledge and appreciation for the value of art.” Finally, Malek Abdallah, 10-year-old from Sudan, proposed an idea for an adventure and tourism program: My idea is for a program that takes children on a journey around the world and engages them with exciting activities and competitions,he explained.

During their visit to JCC’s studios, Malek Abdallah and Doha Mohamed expressed their joy and enthusiasm when seeing where and how their favorite shows are created. This tour means a lot to me and my family. Now I have a better understanding of all the work that goes into making my favorite shows,” said Doha.

Parents have applauded the channel’s efforts to engage children with creative competitions and educational, quality content encouraging intellectual development. JeemTV has always been my children’s favorite channel, and there is no doubt that the channel plays a positive role in encouraging their development.My children are learning new ways of thought and expression everyday,” said Layla’s mother.

Mr. Hagelkheder, Malek’s father, said: JCC has opened new means of communication to reach our children and families across the region and engage them with interactive programming and competitions which encourage their imagination and creativity“, he explained.

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