Posted on March 31, 2016

KidzMondo Doha, Qatar’s one-of-a-kind miniature city, has signed a partnership agreement with Abdul Samad Al Qurashi Group of Companies, the experts in Oud and perfume for over 150 years.

This partnership plants a new flower that exudes the smell of oud and amber in its garden of indoor educational and entertainment establishments at The Mall of Qatar, in support of the spirit of creativity and adventure among kids and youth. This agreement conveys Qatar’s sound investment climate, and its ability to adapt to global changes, which made it a preferred destination for KidzMondo and other major international companies looking to take advantage of the rankings scored by the economy, especially in its competitiveness aspects, as released annually by the World Economic Forum in Davos.

Through its partnership with Abdul Samad Al Qurashi, which is considered among the major perfume companies in the Arabian Gulf, as well as on a global level, with the number of the company’s branches reaching more than 300 worldwide, KidzMondo Doha has proved that it’s continuing its practice of partnering with the leading companies in their respective fields, in line with its vision of providing the best educational and fun activities for children. The city’s visitors will get a chance to explore and enjoy the beautiful fragrances emanating from the range of Ouds and perfumes.

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On the partnership, Mr. Nabil R. Barakat, General Manager of KidzMondo Doha said: “We are always happy to be expanding our partnerships with local entities and most recently with a leader in perfumery, Abdul Samad Al Qurashi. This partnership is a unique entry into Doha’s edutainment city and will provide fun and exciting activities for Kidizens to enjoy as they are exposed to a new world of perfumery!”

Dr. Osama Hejazi - Legal Consultant and Assistant of The Chief Executive Officer at Abdul Samad Al Qurashi Group of Companies comments on the occasion: “We are pleased to sign with KidzMondo Doha, a reputable edutainment city for children. Abdul Samad Al Qurashi Group is a family owned company with more than 150 years of history. Our aim for this partnership is to teach future generations about the heritage of Arabic fragrances and the processes in which we mix, manufacture and sell our famous perfumes.”

KidzMondo Doha’s partnership with Abdul Samad Al Qurashi has reaffirmed their sense of flexibility and adaptability as an edutainment park that intends to customize and include brands that people can relate to and associate with closely, thereby creating a comfortable environment for young minds to thrive in.

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KidzMondo Doha is regarded as the "city of education and entertainment," and features an interactive kid-sized city developed for and managed solely by children, between the age of 2 and 14. The self-sufficient city, with its own economy and currency (Kidlars), includes over 80 real-life simulation activities across diverse business environments, and allows children to dress up and role-play realistic tasks in a safe, interactive and educational environment. The city has been designed to provide a fun-filled and holistic learning experience in order to support physical and mental growth in youngsters as well as help them boost their self-esteem and confidence.

The activities will boost social, artistic, creative and cognitive development amongst others, while unlocking imagination and creativity in children and empowering them with knowledge, essential skills and life-lessons that will help them become well-versed individuals and prepare them for the professional world of adults with confidence and courage.