Posted on August 31, 2019

Memac Ogilvy held a seminar on behavioral science for leaders and decision makers from some of Qatar’s leading organizations at the Mondrian Hotel in Doha on August 22, 2019.

The seminar was presented by Madeleine Croucher, a Senior Behavioral Science Consultant at Ogilvy Consulting UK, and member of one of the world’s longest-standing behavioral science units. Focused on ‘nudge’ techniques that help to shape decision-making and human behaviors, the seminar helped to shine a new light on how the human brain processes information and open the door to a new way of thinking about organizational challenges. Through a series of practical demonstrations and interactive presentation, attendees got a better understanding of why people behave the way they do and how carefully designed behavior interventions can have a tremendous real-life impact on the way we act.

Discussions revolved around the effect of habitual patterns of decision-making on corporate outputs and how brands can determine why a product is failing and identify the consumer disconnect through behavioral research. The seminar focused on the exploration and discussion of a range of case studies applying behavioral science to overcome challenges for private, public and third sector organizations. Examples of effective ‘nudges’ ranged from behavior change campaigns and employee communications, to customer experience and product design.

Commenting on the event, Madeleine Croucher said, “Organizations are nowadays driving their businesses by drawing insights from the realistic understanding of human behavior through an empirical process, which behavioral science offers, to change consumer journeys and user-experiences. Ogilvy believes that the understanding of this concept will be of great help to organizations in Qatar. It was nice seeing such a diversity of people who are eager to find out how behavioral science can be a useful tool in growing their business and making an impact in the society. I see a lot of potential here in Qatar!"

Fadi Chivi, General Manager at Memac Ogilvy, said, "It is our pleasure to organize this kind of event in Qatar for the first time. Ogilvy's Behavioral Science team are among the best in the world and the work they do, which spans product design, experience design, organizational change, and behavior change campaigns, have helped public and private organizations across the world overcome challenges and drive positive change."

The seminar comes as part of Memac Ogilvy’s commitment to helping organizations apply the insights of behavioral science to diagnose, create, and validate what it called the ‘unseen opportunities.’