Posted on January 08, 2016

For the second year running, Nissan Middle East and Saleh Al Hamad Al Mana Co., its exclusive dealer in Qatar, are both involved in bringing back The Color Run - presented by Your Health First in Qatar. The fun-filled 5km fun run dubbed the “Happiest 5k on the Planet” will return on Saturday January 9, taking place at Qatar National Conventional Centre.

Helping to make the fun run possible, Nissan has provided the official vehicle for The Color Run in Qatar – showcasing the Nissan Juke, the Japanese auto maker’s stunning compact SUV. The Color Run presented by Your Health First, is a five-kilometer, un-timed fun run in which thousands of participants are doused from head to toe in different colored powder at each kilometer. The run is followed by a huge color festival where runners can create countless color combinations with variety of colored powders. Organizers say there are only two rules – wear white at the start line and finish plastered in color.

Fadi Ghosn, Chief Marketing Officer of Nissan Middle East, says: “Following the great success of the event last year, we decided to extend our sponsorship to this year’s edition of The Color Run presented by Your Health First in Qatar. At Nissan we believe that motoring should be fun and exciting, not just getting from A to B. That’s certainly what the Nissan Juke is all about and why we believe The Color Run is the perfect event to support.”

Declan McClusky, general manager automotive, at Saleh Al Hamad Al Mana Co., said: “We’re proud to be involved with Nissan in showcasing such an exciting event in Qatar. Last year’s event was a great success and we look forward to seeing even more participants this year. The sponsorship of the fun run bears further testimony to our commitment to our market.”

Photos and videos from the race can be followed on #theonetofollow