Posted on February 10, 2015

Ooredoo has launched multiple new offers to give customers access to a range of new exciting content “firsts” in the Middle East, North Africa and Southeast Asia. 

Content services, including music, games, video and movies, has become a key part of Ooredoo’s business, with revenue from content increasing 19 percent year-on-year across its footprint in 2014. This trend is particularly strong in some of its largest and its most developed markets, with Indonesia seeing content services growth of 31 percent in 2014, and Qatar growing by 40 percent. Music, video and game services are key in driving demand for data usage for first-time users of Ooredoo’s advanced mobile and fixed data networks. In line with the company’s vision to enrich people’s lives, Ooredoo has a long history of partnering with companies to bring a number of significant “firsts” to market.

In Oman, Ooredoo launched mobile music with Anghami and Hungama services and mobile video with VuClip in 2014. In Kuwait, Ooredoo was the first-ever operation to offer three months free access to Anghami, and is also set to launch mobile video services with icFlix, Spuul and Telly in  February 2015. Indosat, Ooredoo’s company in Indonesia, has become a Southeast Asian pioneer in content services, launching a dedicated FIFA World Cup Twitter service in 2014 as well as becoming the first operator to offer carrier billing for Google Play, to enable people to pay for their apps as part of their monthly bill.

To stay ahead of the growing demand for content, Ooredoo operators are offering a broad range of mobile entertainment services through partnerships with leading brands. Ooredoo in Kuwait and Asiacell have launched games services providing customers with a daily/weekly/monthly subscription model that gives them access to a catalogue of 2000+ games on both feature and smartphones, at a price they can afford. Dr. Nasser Marafih (pictured), Group CEO, Ooredoo, said: “With 25 percent of Ooredoo customers now actively using mobile content services, we need to continually enhance the range and diversity of mobile services on the market. With Ooredoo’s growing global scale and reach, we are in an excellent position to support people’s digital lifestyles. Our customers increasingly expect world-class mobile content in their own language – and Ooredoo is becoming their preferred provider.”

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Demand is likely to continue to rise through the year as figures show that Ooredoo customers in Tunisia consumed a staggering 500,000 hours of video-on-demand via their mobiles in 2014. Ooredoo’s focus on providing local content that was relevant to customers in Tunisia was key to that success. “Through the introduction of affordable smartphone devices, and by continuing to create and nurture partnerships with major technology and content players, we plan to make mobile services an integrated part of our customers’ everyday activities. Mobile content is all about data and Ooredoo has worked hard in recent years to build the network infrastructure necessary to handle this growing volume of demand,” concluded Dr. Nasser.

In 2015, the company aims to expand its network of entertainment, educational and financial content partners in order to deliver more and better digital services. In particular, the company sees huge opportunity in the rising use of smartphones across its markets, supported by Ooredoo’s bigger, faster networks – and the subsequent rising demand for high-end mobile content. Upcoming content partnerships include Ooredoo Kuwait and Game Cooks; icflix, a subscription-based movies and VoD service with the largest catalogue of media content in the Middle-East; and The WWE Store, a one-stop‐shop World Wrestling Entertainment branded subscription service for Ooredoo mobile users in Qatar and Kuwait. Each of these partnerships has been developed in response to the demands of customers across its markets.