Posted on September 08, 2014

Royal Philips (NYSE:PHG, AEX:PHIA) Global CEO, Frans van Houten is in Qatar today to reinforce the company’s commitment to the National Vision 2030 of a prosperous, stable, educated, sustainable and healthy population. Qatar’s forward-looking healthcare initiatives are at the forefront in the Gulf Cooperation Council (GCC), with many of the country’s key healthcare providers reinforced with the latest equipment and treatment technology from Philips. One example of the joint cooperation is the deployment of the GCC’s first High Intensity Focused Ultrasound (HIFU) machine at Sidra Medical and Research Center (Sidra).

The Philips Sonalleve MR-HIFU, through a process known as ablation, uses focused high intensity ultrasound waves and magnetic resonance imaging which creates acute energy to treat masses with pinpoint accuracy. Clinicians can non-invasively remove painful uterine fibroids in women without damaging the surrounding tissue. The technology is also used to provide palliative therapy for patients with bone metastasis; the treatment given to relieve the symptoms and reduce the suffering caused by cancer in the bones.

Qatar Airways Houston

“The deployment of the MR-HIFU machine at Sidra signifies the efforts we are undertaking to ensure that our patients will be treated with the best technology and resources available.  The use of this ground-breaking equipment on uterine fibroid sufferers will enable faster recovery times and lower complication rates than surgery,” said Dr. Deepak Kaura, Chair of Radiology, Sidra Medical and Research Center. “This technology is not only exciting, its potential could in the future completely transform the way we treat cancer patients.”

Philips’ advances in healthcare development are ideally positioned to complement the Qatari government’s promise to its people of a healthy population for generations to come. “Not only do we have a deep respect for the goals Qatar has set itself through the National Vision 2030, we are committed to help make that vision a reality,” said Frans van Houten, CEO Royal Philips. “Qatar is extremely important to us as a leading healthcare innovator in the GCC; we believe the minds gathering here will really change the future of healthcare.  The Philips Sonalleve MR-HIFU at Sidra is an excellent example of Qatar’s investment in the future of healthcare and Philips’ investment in the future of Qatar.”