Posted on May 29, 2011

Qatar's cosmetics market is set to touch $17.5 million in a couple of years, an industry expert has said. Recent statistics have indicated that the market for colour cosmetics in Qatar which include eye-make up, haircare, facial make-up and lip products will be worth $17.5 million by 2014, said CEO of Epoc Messe Frankfurt Ahmed Pauwels.

Talking to Qatar Tribune at the Seventh Beautyworld Middle East 2011 Exhibition held at the Dubai International Convention and Exhibition Centre from May 24 to 26, Pauwels, whose company is also the event organiser said that Epoc Messe Frankfurt is looking at Qatari market and having discussion with Qatar Expo Centre to expand its activities in the coming years. “Once Qatar’s new exhibition centre is completed, we would like to have exhibitions in Doha,” Pauwels said.

He said that his company has always had plans to grow in the region with the expansion plans ongoing and constantly under review. “We are planning to expand to Saudi in 2012 and eventually to Qatar, Oman, Kuwait and Jordan,” he added. With the beauty and wellness business in the Middle East on a high-growth path, a large number of leading international manufacturers, suppliers and service providers from Europe and the US made their presence felt at the fair.

Beautyworld Middle East is the region’s foremost trade and networking platform for beauty products, hair, fragrances and wellbeing. There were strong representation from China, France, Spain, Germany, USA, Italy and Turkey and a significant presence from India alongside a large contingent from the GCC countries at this year’s event.

The exhibition has always reflected the pulse of the regional industry and this year, the event attracted some of the major players who are keen on expanding their business in the region. The event was a huge success as the beauty and personal care market in the Middle East is characterised by international brands, youthful population, increased disposable and an expanding retail landscape.

source: QT