Posted on June 19, 2012

Qatar Museums Authority (QMA) announces the opening of In-Q, an innovative store experience that offers a unique insight into the diverse culture, arts, and crafts of Qatar.

Scheduled to open on June 25th, In-Q is located on the second floor of the luxurious Harrods department store in London and will bring authentic Qatari culture to the UK.

Visitors to In-Q will be able to enjoy a comprehensive experience, where traditional arts and crafts, books, Islamic clothes, jewellery, and merchandise from Qatar’s world-class museums will be on show and available for purchase. There will also be a relaxation area serving Arabic coffee with dates and sweets, giving visitors a chance to sample Qatari hospitality and connect with Qatar’s culture.

“We aim to offer people a taste of Qatari culture and heritage through visiting our retail shop in Harrods,” says Mansoor Al Khater, CEO at Qatar Museums Authority. “In-Q will be closely connected to art exhibitions and major cultural activities taking place in Qatar. The merchandise on display at In-Q will constantly change to reflect our cultural activity throughout the year and offer Harrods visitors a realistic glimpse into Qatar's emergence as a cultural hub in the region."

Offering insights into Qatari culture and lifestyle, In-Q at Harrods will be the first retail outlet of its kind to be initiated by Qatar Museums Authority abroad.