Posted on October 27, 2013

Qatar’s thriving tourism and hospitality sector was showcased at ITB Asia, the largest travel show in Asia. Qatar Tourism Authority (QTA) led Qatar’s delegation at ITB Asia, the annual business-to-business travel trade show and convention, which took place from 23rd to 25th October at Suntec Singapore International Convention Exhibition Centre.

QTA took the opportunity of ITB Asia to outline major developments in tourism infrastructure and highlight the increase in tourism to key travel industry stakeholders.

QTA showcases Qatar as a unique and leading MICE destination, as well as representing and promoting Qatar to the Asian market by focusing on tourism and travel buyers from the leisure sector. Already known as a progressive business hub, Qatar is well positioned to take advantage of the MICE market in the Middle East, offering state-of-the-art venues with a harmonious blend of upscale leisure and cultural attractions. 

“Asia is a significant tourism market for us; it represents Qatar’s second largest source market for tourists behind the GCC region. We believe Asia provides substantial opportunities for further growth,” said Hamad Al Abdan, Director of Exhibitions at QTA.

“With culture, heritage, sight-seeing and leisure on the agendas of travelers, Qatar is an ideal destination; while for business travelers, through its superior MICE offerings, Qatar is a leading high-end destination, situated centrally between Europe and Asia,” added Al Abdan.

The trade show attracted around 8,500 trade delegates, including more than 750 buyers.Attendees were largely from the Asian region, but were drawn from more than 90 countries in total. QTA focused on holding buyer meetings and interacting with counterparts in the Asian tourism industry during their stay to raise interest in Qatar as a destination for business and leisure travel.

In addition to QTA, Qatar was represented by the Ministry of Culture, Katara and Qatar Museums Authority (QMA). Six hotels also joined in the exhibition: Sharq Village & Spa, Best Western Hotel, La Cigale Hotel, Wyndham Grand Regency Doha, Souq Waqif Boutique Hotels Doha, and Intercontinental Doha The City. Representatives also included three tour operators, namely, Arabian Adventures, Discover Qatar by Qatar Airways, and Regency Travel and Tours.

Tourists to Qatar from Asia increased by nearly 14% during the second quarter of 2013 over the same period of 2012. Asia is the largest source of international tourism for Qatar compared to all other regions outside the GCC.

QTA won the international Oscar’s “Middle East Leading Business Travel Destination” award 2013, at the 20th edition of the Arabian Travel Market (ATM) in Dubai this year.