Posted on July 13, 2015

Sony Middle East and Africa, the leading consumer electronics brand, and Fifty One East, the premium luxury retail chain in Qatar, announced the launch of its line of BRAVIA™ 4K LCD televisions, built with a new 4K Processor X1, further advancing the clarity, color accuracy and contrast of the Sony 4K viewing experience. The new BRAVIA™ 4K LCD televisions are available now at Fifty One East outlets located in Al Maha Center, City Center Doha and all Virgin Megastores outlets; in addition to a few leading stores in Qatar.

The new models, first announced at this year’s CES 2015, range in size from 49 to 75 inches and include three new series. The new 4K Processor X1 was built to enhance clarity, colour and contrast while improving the streaming quality of images that 4K content providers supply. Combined with the advanced 4K X-Reality™ PRO upscaling algorithm technology, these televisions will analyze and upscale to 4K resolution, providing the best image quality, regardless of the image source. 

With screens that provide a 3,840 x 2,160 4K resolution, these products also include TRILUMINOS™ Display to accurately reproduce shades of red, green and aqua blue. Colours come alive on the screen in the widest colour range ever, and dynamic colour correction ensures colours are as consistent and accurate as possible every single time. Further enhancing the picture quality, these televisions will also be equipped with the critically-acclaimed X-tended Dynamic Range™ contrast enhancement to provide peak brightness of LED as well as deeper blacks.

Sony and Fifty One East showcase 2 [].jpgFor the first time, these televisions will support Google’s latest Android TV operating system, making it easy to stream video, function as a gaming device and provide enhanced features like Google Cast™ and Voice Search. Google Cast™ will provide users with greater connectivity than ever before by enabling them to cast content from mobile devices. Additionally, Voice Search is available through a remote equipped with a microphone. With access to Google Play™, consumers can enjoy what they like to do on a smartphone or tablet, from their television.

High-Resolution Audio

In order to provide an overwhelming TV sound experience, the new X9400C series is compatible with the world’s first High-Resolution Audio playback as a standalone TV. Users are now able to effortlessly enjoy high quality High-Resolution Audio in USB drive or in personal computer via home network.

Sony Android TV

Sony and Fifty One East showcase 3 [].jpgThe new BRAVIA™ models adopt the Android operating system from Google (US) to provide customers a seamless integrated experience with their mobile devices. Customers can easily enjoy services and apps that they are familiar with on their smartphone through a large Sony TV. Thus, combined with Sony’s unique user interface, One-Flick Entertainment, this provides customers with access to various contents quickly and intuitively without any disturbance, while watching TV.

  • Google Cast™ Ready: Sony has Google Cast™ built-in so customers can easily cast their favourite contents from their smartphone, tablet (Android, iOS) and laptop PC (Windows) directly on to the screen of their large Sony TV. During casting, customers can operate other actions such as check SNS, web, and more, with their mobile products.
  • Voice Search: Voice function on Android TV allows customers to not only search for contents across different services but also answer general questions using the most sophisticated search engine from Google.
  • By using the same familiar Google ID, customers can discover games, movies, TV shows and more from Google Play™. They can also casually enjoy many familiar apps on their smartphone, and have seamless content playback between devices.
  • One-Flick Entertainment allows customers to access content quickly and intuitively without any disturbance while watching TV.