Posted on February 15, 2011

Mannai Automotive Group, the exclusive Subaru distributor in Qatar, has announced details of the latest ‘Subaru Impreza Concept’, the first concept model to be released under the Japanese car manufacturers new brand strategy, ‘Confidence In Motion’.

[[{"type":"media","view_mode":"media_large","fid":"258","attributes":{"class":"media-image alignright size-medium wp-image-2377","typeof":"foaf:Image","style":"","width":"300","height":"199","alt":""}}]]Designed especially to create a direction for future Impreza models, the Subaru Impreza Concept harmoniously blends advanced Subaru design with superior driving confidence.

Fusing a sleek shape that exudes dynamism and elegance with a roomy and rich four-seat interior that expresses a safe and comfortable ride, the Subaru Impreza Concept expresses the core Subaru brand values of ‘enjoyment and peace of mind’.

“Dynamic flow and Confident stance” are the concepts underlying the exterior design displaying a sporty and lively four-door coupe style. A sleek character line runs along the car from the front end along the roof and on to the rear symbolizes the new Subaru form. The A-pillar combines a spacious cabin with superlative aerodynamic performance. Front and rear bumpers incorporate hard-edged corners whose superlative aerodynamic characteristics withstood severe wind tunnel testing, indicative of a design in which the quest for better aerodynamics meant laboring over even the smallest detail.

Expressing a new Impreza design language, the front-end shape is unmistakably Subaru - a low-and-wide stance evokes reliability, security, and safety, the hexagon grille with its central spread wings serves as the identity for a new generation of Subaru automobiles.

The Impreza has come to be known as Subaru’s global compact car since its debut in 1992. Subaru now presents the Impreza Concept as a design concept for a future Impreza that can give everyone a stress-free and pleasurable driving experience while symbolizing a new design and brand going forward in strength.

The rear design is harmonious and the rear lights create a sharp impression. Interior lighting is attractive and unique, layered to give a strong impression of depth. For the diffusers on the underside of the rear bumper and rear deck, Subaru has employed a design that capitalizes on aerodynamic characteristics with satisfying environmental friendliness.

[[{"type":"media","view_mode":"media_large","fid":"259","attributes":{"class":"media-image alignleft size-medium wp-image-2379","typeof":"foaf:Image","style":"","width":"298","height":"300","alt":""}}]]The high-luster silver aluminum wheels use a 10-spoke design that evokes the powerful AWD driving experience and five thin spokes that bring to mind lightness. The exterior color is ‘Sky Silver’; a bluish hue suggesting an airplane in flight. It underscores the car’s stylish and dynamic silhouette, and stands as a proposal for silver to be used on the next generation of Subaru automobiles.

The concept for the interior design is embedded in the promise, “Dynamic, Enticing, Secure.” The roomy platinum-leather four-seat layout enfolds occupants, chosen to blend with the interior color motif and give passengers the impression of urbanity and coolness. Featuring accented layering throughout its interior panels, the upper part is light platinum, the lower a shade darker. The combined effect gives the interior a feeling of spaciousness and quality.

A large multifunction display sits in the center panel. Three different displays - one each for navigation, car audio, and vehicle information - unify the design, and touch panel technology expresses ease of use, functionality, and innovation, and also lends a playful touch. The concept car features Subaru’s own advanced driving assist “EyeSight” system that comes equipped with the latest in collision prevention technology.

The Subaru Impreza Concept is powered by a next-generation Horizontally-Opposed Boxer engine with improved environmental friendliness. The combination of the 2.0-liter naturally-aspirated Boxer engine with a Lineartronic (CVT) represents Subaru’s next-generation powertrain. The Impreza Concept blends environmental friendliness and comfortable ride with the trusted performance that Subaru’s traditional symmetrical AWD provides. The result increases the “enjoyment and peace of mind” concept that lies behind the Subaru Impreza Concept.

Subaru Impreza Concept
Engine 2.0-liter, 4 cylinder Horizontally-Opposed
Body Size 178.0 (L) x 71.7 (W) x 56.3 (H) inches
Wheelbase 103.9 inches
Tires 245/40ZR19
Occupancy 4 persons
Transmission Lineartronic (CVT)

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The Subaru Impreza Concept embodies Subaru’s new Brand Statement of “Confidence in Motion” expressing two ideas: ‘Confidence’ symbolizes Subaru’s engineering philosophy and the company’s desire to provide enjoyment and peace of mind to the customer; ‘In Motion’ encapsulates Subaru’s strong will to deepen the relationship between its “engineering excellence” and customer confidence to extend the “enjoyment” of Subaru automobiles to more consumers. Through “Confidence in Motion”, Subaru will continue to provide cars that deliver the “freedom and enjoyable lifestyle” that only Subaru vehicles can offer.

The latest Subaru Impreza along with the complete 2011 Subaru range is available at Mannai Automotive showrooms in Doha (Salwa Road) and Al Wakra. For more information call Mannai Automotive on 4455 8877 or visit