Posted on January 19, 2015

Jaguar Land Rover MENA and its exclusive importer in the State of Qatar, Alfardan Premier Motors Co., have just confirmed their participation in the fifth edition of the Qatar Motor Show, running from February 6-10 at the Qatar National Convention Centre. Turning their stand into one of the main attractions at the motor show, Alfardan Premier Motors will be revealing two of Jaguar Land Rover’s newest vehicles to the region for the first time.

The new Jaguar XE, the lightest, stiffest and most aerodynamic Jaguar saloon ever built, will be on display giving visitors a chance to take a closer look at this aluminium-intensive Jaguar. Bringing levels of innovation never seen before to the midsize segment, the Jaguar XE is a true sports saloon with class-leading dynamics, refinement and technology. With its lightweight construction expertise, sophisticated chassis technology in addition to the new family of Ingenium engines, the Jaguar XE is redefining the concept of the sports saloon.

The Range Rover Sport SVR will also make its first appearance in the Middle East region during the motor show. The vehicle is the first model to wear the SVR designation being adopted by future Land Rover and Jaguar high-performance models. Accelerating from 0-100km/h in 4.7 seconds with a top speed electronically limited to 260km/h, the Range Rover Sport SVR is the fastest and most powerful Land Rover ever produced. Designed, engineered and built in Britain, this vehicle amplifies the engineering integrity; robustness and attention to detail that are Land Rover hallmarks.

Two regional Jaguar Land Rover debuts 2 [].jpgShowcased along these stunning models will be Jaguar Land Rover’s 2015 model year range of vehicles, one of the company’s most exciting line-ups to date. Following its regional launch in Dubai this November, motoring fans will get a further glimpse of Land Rover’s hotly anticipated Discovery Sport. The new Discovery Sport has been billed as the world’s most versatile and capable premium compact SUV, unique to its segment. Ensuring comfort, the Discovery Sport also retains the breadth of class-leading all-terrain capability for which Land Rover is world-renowned.

Speaking about the event, Bruce Robertson, Managing Director for Jaguar Land Rover MENA, said: “We are proud to be part of the Qatar Motor Show once again this year showcasing some of our most exciting vehicles and unveiling two of our newest launches to the region’s car enthusiasts. We are confident that with our line-up this year including the Jaguar XE, the Range Rover Sport SVR and the new Discovery Sport, will resonate with our customers in Qatar and the rest of MENA.”

General Manager for Alfardan Premier Motors, Rabih Ataya, said: “Over the years, we have witnessed the Jaguar Land Rover brand go from strength to strength and have seen its loyal customer base in Qatar growing. We are very proud to be Jaguar Land Rover’s partner here and are excited to showcase the brand’s products at the Qatar Motor Show once again. This event is one of the best platforms to interact with motoring fans and customers and I am confident there will be something for everyone at the show.”