Posted on April 06, 2016

As part of its annual Crossing Boundaries Lecture Series, Virginia Commonwealth University in Qatar (VCUQatar) is proud to present ‘Rethinking Design: A luxury metadesign brand’, by Milan-based fashion designer Kristina Spirk. The lecture will take place at VCUQatar’s Atrium on Wednesday April 6 at 6 p.m. The lecture is free and open to the public.

Spirk, who specializes in luxury womens wear, believes that behind every great design, there is an even greater story. Her lecture will focus on the metadesign approach, and whether design can be re-directed through it. In a contemporary world that is defined by a concept of fast, mass, and disposable consumption, Spirk argues that it is important to find a way towards a more sustainable and holistic reality. It is her opinion that the ultimate aim of metadesign is to bring about a ‘synergy-oriented’ society to replace the existing ‘product-oriented’ world of consumption.

VCUQ presents The Crossing [].jpgMetadesign is also the core philosophy of her second label:Decontoured. Spirk combines her vision with a metadesign approach that seeks to elevate design to a new level by creating a value that transcends seasonal fashion trends. Aesthetic sustainability is the foundation of Decontoured, making it a concept for alternative luxury. “Every garment, picture and pixel represents my vision of fashion developed over 13 years in the industry, and underlines my desire to introduce design that is both memorable and meaningful”,she declares.

Spirk established herself in the emerging Croatian fashion market after graduating as a fashion designer from the Profokus Academy of Fashion Design in Zagreb in 2003. Her restless spirit encouraged her to leave her hometown of Zagreb and pursue both personal and professional growth, first in New York in 2010, and then in Milan in 2012. Now her emphasis lies on finding a constructive mode of design, rather than a new model of design. Metadesign seeks to better anticipate unforeseen changes with an eye towards adaptation.

‘Rethinking Design: A luxury metadesign brand’ will take place at VCUQatar’s Atriumon Wednesday April 6, 2016 at 6 p.m.The lecture is free and open to the public. The Crossing Boundaries Lecture Series at VCUQatar reflects the cross-disciplinary nature of the featured speakers with lectures by the likes of Nimah Ismail Nawwab, Adélia Borges, and Jennifer Kabat, with contemporary and challenging subjects ranging from ‘longing and belonging,’ to ‘peripheral perception and emotion in architecture’.