Posted on November 13, 2017

As part of its new brand campaign “The future is exciting. Ready?,” Vodafone has launched an innovative augmented reality competition created by one of Qatar’s most exciting digital startups.

The application has been specially created for Vodafone Qatar by ARVEX VR, a virtual reality development and production company that focuses on Augmented Reality and Virtual Reality app development, content creation and distribution. The partnership demonstrates how Vodafone Qatar is supporting exciting new technologies that are helping to build Qatar’s future today by creating the products and services of tomorrow.

The competition gives members of the community a unique way to interact with and experience Vodafone’s newly launched brand campaign, and to embrace and enjoy the digital future together as partners. To take part in the competition, users will need to download the Vodafone AR application from either the App Store or Google Play to either their iOS or Android smartphones and direct the camera towards screens and posters that carry adverts that feature in the campaign. Doing so enables participants to interact with a virtual 3D robot or answer a question to be in with a chance to win one of four Samsung Galaxy S8 smartphones, launched to much acclaim earlier this year.

Vodafone’s bold and dynamic brand campaign can be seen advertised on posters and screens across the country. It is a highly visible presence in the community, giving the public plenty of opportunities to take part in the competition. Ian Gray, CEO, Vodafone Qatar, said: “We invite all the people of Qatar to celebrate an exciting digital future with us. This competition is the perfect way to do so, by involving audiences across the country in our newly launched brand campaign. By building on the best of our international network, and bringing some of the most innovative technologies to Qatar, we hope to enrich the lives of all those who live here.”

Every week from now to 02 December 2017, valid entries will be entered in a draw and a winner will be chosen at random. Once the winner has been contacted, the winner will be announced on Vodafone’s social media accounts.  A total of four winners will be announced. Vodafone's mission and purpose is to help its customers and communities adapt and prosper as remarkable new technological trends reshape the world. Vodafone believes that new and exciting digital technologies will transform the way we live for the better. The business is committed to Qatar and to improving the lives of its people by providing a world-class telecommunications infrastructure and delivering technological breakthroughs both large and small.

The business has a long and proud history of bringing new technologies to hundreds of millions of people worldwide, enhancing quality of life and transforming the workplace.