Posted on November 15, 2016

 Vodafone, the Communications Sponsor of the Qatar Sustainability Week, shared its experience in sustainability reporting making the case that transparency is the key for building trust.

Taking place from now until the 19th of November, the Qatar Sustainability Week, an initiative by Qatar Green Building Council, aims to engage the community in a wide range of sustainability-oriented activities to achieve the nation’s sustainable development goals.

Dana Haidan, Vodafone Qatar’s Head of Corporate Responsibility, delivered a presentation on Sustainability reporting as a tool for managing stakeholder expectations, risk management and corporate planning which is designed to provide information on a company’s environmental, social and economic performance and impacts and the initiatives for improving performance in these areas. “Our sustainability vision is to enable sustainable living for all through operating ethically, responsibly and contributing to community development in Qatar. Our focus areas are to use our expertise in communication technology to make a positive social impact, conduct our business responsibly and ethically and giving back to the community through the Vodafone Qatar Charitable Fund,” said Dana Haidan, Head of Corporate Responsibility, Vodafone Qatar.

Vodafone Qatar published its first sustainability report in 2015. Haidan gave an overview of the sustainability reporting and stakeholder engagement processes followed at Vodafone Qatar in which the company engaged with 1820 people in the stakeholder engagement exercise.  66 business sustainability issues were identified, out of which 20 issues are identified as highly material and therefore prioritised to be addressed over the next 5 years. In 2015, 166 sustainability reports were published in the Middle East and increasing by the rate of 40%, highlighting the increasing importance of corporate transparency.