Posted on December 19, 2011

Nasser Bin Khaled Automobiles, the exclusive dealers of Mercedes-Benz in Qatar,  held  its “Your Car, Your Canvas” campaign at the Villagio Mall next to the Mercedes stand from the 13th till the 20th of December 2011.

To take part in the campaign, passersby need to use the iPads located in the booth to color the exterior of the digital models of one of two models, the Mercedes Benz GL 500 or the Mercedes Benz C coupe 350. Once their car is colored, they would have to click “like” the Nasser Bin Khaled Facebook application and load the picture of their design onto their personal Facebook profile.

Not only do the participants get to share their designs with their friends but they can to witness their creation come to life as it is magically projected onto the existing module cars next to the booth.

Khaled Shaa’ban, General Manager of NBK Automobiles said: “This campaign allows our clients to interact with the brand at a creative digital level. By entering the competition they get in touch upon their artistic senses while choosing their favourite color schemes”

“The world is rapidly evolving with new technologies and we pride ourselves at Nasser Bin Khaled in being up to speed and engaging our customers on a digital level to help personalize their experience with our brands. This has not been our first digital and social media initiative, and we commit to deliver more interactive experiences which will resonate with the shoppers and trend setters in Doha”

The Mercedes Benz GL500 is marked by its luxuriousness and power and is one of the most popular 4x4s in its line. The 7 seater combines comfort and adventure for those who enjoy outdoor activities in a remarkably efficient off-roader.

For Mercedes fans seeking edgy thrills, the Mercedes Benz C Coupe is a perfect fit. The ultimate sports car has become known on the road for its trendy design and smooth silky ride.

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